Midtown Jewelers are the best! I wanted a custom pink jeweled wedding band done for my fiance. They had lots of great ideas right off the bat and were very knowledgeable about designing the ring, both from a looks perspective and for the longevity of the piece. The end result was amazing. I shopped around a fair amount for someone to undertake this project and ultimately went with Midtown because of their enthusiasm for what they do and the artistry with which they approached the situation. Literally all of the other NoVa custom ring designers weren't very enthusiastic or inspired about the project and basically seemed like they wanted to make the ring as fast as they could, take your money, and get you out the door. Midtown was happy to consider different ideas and really explore making the project something special and unique. I went to the shop maybe 4 times during the planning process and all customers seemed like repeat shoppers, which really says something I think. Midtown really care about what they do and it keeps people coming back.