1. A diamond certificate is just a description. It1s important to know that the purpose of a diamond certificate is to identify and describe the gem that's all. Many customers feel a certification is a guarantee or warranty. It is not!

2. Never buy a diamond based strictly on the grading certificate. Why? The gemological grades on certificates are far from being tight enough for financial comparisons. There can be dozens of combinations with equal grades where prices can vary 5 - 20%. Our team at Midtown Jewelers never purchases a diamond without examining it in person. In addition, it is our policy to make sure that we have at least two team members examine every diamond prior to purchasing or selecting for client viewings.

3. Give yourself the opportunity to physically see & compare loose diamonds. The differences between a G color/SI1 clarity and G color/VS2 clarity are nearly impossible to detect to the untrained eye. Why pay more for something your eye cannot see?

4. Not all 1.00 carat diamonds look the same, same goes with 2 carats, 3 carats, 4 carats and up... For example, a 1.00ct diamond for $2,999 will not face-up nearly as beautiful as the a 1.00ct for $5,000. That's a fact!

5. Diamond certificates are subjective; there is nothing scientific about diamond grading. Jewelers and appraisers from all over the USA often than not grade the same diamond differently. Remember there is always the human factor in the grading process, there will always be a gray area.

6. Many customers think diamonds with SI1 & SI2 clarity grades have inclusions obvious to the naked eye. NOT TRUE. Don't be fooled by what you friend or colleague tells you, a VS2 or higher clarity is NOT always the way to go. The best value for your money will typically fall in the SI1 - SI2 clarity range.

7. Jewelry maintenance and repairs like ring sizing and stone tightening can often be costly. When buying a diamond engagement ring, make sure it comes with a guarantee. Not all guarantees are created equal, so learn more about our Brilliant Jewelers Lifetime Promise.

8. Contact Midtown Jewelers to meet with Bobby Singh and his team. Our expertise, diamond buying experience, and knowledge sets us apart and promises to make the diamond buying experience fun and engaging!